Penny's Continued Support of the 2025 Fintech Pledge
10 Apr 2025
At Penny, we're proud to be part of a powerful UK initiative; the 2025 Fintech Pledge. It's an ambitious and collaborative effort aimed at improving financial resilience across the UK. We've been involved for a couple of years now, even before many of the current 57 participating firms joined.
Building Financial Resilience
Recent years have presented financial challenges for many in the UK. Rising inflation and increases in energy bills, petrol, and grocery costs have stretched household budgets. It's become more crucial than ever to ensure that Brits have the tools and knowledge to withstand these economic pressures.
The fintech industry, including Penny, was built on the promise of bringing about positive change. These values drive how we design our product, serve our members, and collaborate with others in the financial services industry. The 2025 Fintech Pledge is a way for us to join forces with other fintech innovators to support UK consumers in strengthening their financial defences against the ever-rising cost of living.
A Collective Goal: 25 Million Actions
Together, signatories of the Fintech Pledge are working towards a monumental goal: 25 million privately driven actions by 2025 that bolster financial health. Each action, whether it's moving savings into higher-yield accounts, improving credit scores, tackling debt, or, as Penny specialises in, reconnecting with dormant (sometimes underperforming!) pensions, is a step towards achieving a financially resilient society.
Accumulatively, these actions will enable 50% of the UK adult population to make a positive financial move. With each passing quarter, participating companies commit to strategic discussions, guided by senior sponsors, ensuring effective progress towards our shared vision.
Penny remains steadfast in its dedication to this pledge, all with the hope of a financially resilient future for our members and the wider British public.
